Search-Engine Optimization

Search-engine optimization (SEO), the art of increasing traffic to your site through high page rankings in search results, is a WASSER specialty.

Search engines used to be little more than plain-text searches; the order of results would be based on the frequency of keywords in the page. They also relied heavily on metatags—keywords in the HTML that were intended specifically for search engines. Now, the tactics have changed, and WASSER can help build your site, populate content, and develop pay-per-click campaigns to increase relevance and traffic for your site.

Focused Content Development

WASSER staff members have real-life experience running successful SEO campaigns. As part of the site-design process, WASSER will work with you to determine which keywords to target, locate potential sources for incoming links, and develop optimized content to help your site rank highly.

Keywords

Targeting the right keywords is crucial to search-engine optimization. Accurate keywords will produce traffic that is relevant to your site. You need to rank highly in searches that people who are interested in your company or site will actually perform.

Site Optimization

Google revolutionized the quality of search results by using a technology called PageRank. PageRank examines the number and quality of incoming links to a Web page to help determine how important it is and what it’s about. While Google looks closely at which other sites link to yours, having the right content in your site is still critical. Google not only counts links from external sites toward your PageRank, but also links from pages within your own site. The more unique, interlinked, and relevant pages on your Web site, the better, and WASSER helps you develop those pages.

Pay-per-Click

A number of search engines (including Google) have begun to offer “pay-per-click” advertising. Advertisers create small text ads and specify keywords that they would like to trigger their ads. These ads are then displayed as part of or alongside search results. Participants are charged only when a user actually clicks on the ad. WASSER can help you create and manage this type of campaign.

---