Information Architecture
Consistency and predictability are essential to good information design.
People want to find information quickly and understand it easily—regardless
of how it’s organized, delivered, or stored—so that they can use it
immediately.
Information architecture for Website design and development provides the
structural, functional, and aesthetic underpinnings of user-focused Website
design. The work focuses on site content, usability, and user interaction
during the planning phases of the Web-development process. It provides the
blueprint and creates the foundational assumptions for a site before a
single pixel is put in place.
WASSER information architects analyze site content and optimize it for
usability, search-engine use, and suitability for your business. They build
the structure for your information through site mapping, and they create
functional wireframes that are based on your content and expectations for
site behavior.
Information architects also work with Web designers to ensure that
user/site interaction is based on sound user-interface design principals,
usability, research analysis (such as the development of personae,
scenarios, and storyboards), and testing.
Strategic Plan
Information architecture provides a strategic plan that defines your
content goals, audience, and structure. It introduces efficiency into your
content development and maintenance. Our information architects and
designers can help you create a robust plan and achieve your goals. As a
result, your decisions are based on your information strategy—minimizing
rework and maximizing reuse.
Content Inventories
Developing a content strategy across an entire department or organization
can be challenging. WASSER information architects can provide a complete
content inventory. This inventory helps you identify where topics fit within
your larger content structure, as well as show gaps in your existing content
continuum. The result is the insight to make effective decisions about
creating or redesigning your content.
Site Maps
Customers want to find what they’re looking for quickly and easily. We
can help you build accessibility and usability into your final product. We
can also address your navigation concerns, and our specialists can work with
you to locate potential sources for incoming links and develop optimized
content to help your site rank highly in search engines.
Use Cases
Use cases can range from highly detailed technical examples to a more
casual overview of requirements. WASSER can help you create effective use
cases—relying on our expertise in project management, scope and requirements
definition, and writing.
Workflows
Expertise is a valuable asset. WASSER project managers have the
experience and organizational prowess to ensure project success. They keep
abreast of project-management best practices that enable them to create
detailed workflows for our projects.
Wireframes
Design consistency is essential when you are creating a user experience
that enhances both your site and your brand. WASSER Web designers can help
you create wireframes that seamlessly integrate consistency and usability
into your Web site.
