Content Evaluation
The seamless integration of content with user experience can be the most
effective tool for a company to possess. The information-design specialists
at WASSER can bring their expertise to you—providing a clear understanding
of your content, its gaps and redundancies, its level of consistency in
structure and format, and, often, some surprising insights. With WASSER, you
gain the ability to make decisions about your content and user experience
that are grounded in an objective and informed evaluation of the entire
content set.
Content Inventory
Technology has given business the power to retain ever-growing
information stores; but a human touch is still required to make that
information useful, reachable, and accurate. Making decisions about how you
store, publish, and organize your content can be challenging. Whether you’re
implementing a content-management system or updating legacy content, it can
be difficult to know where to begin. Oftentimes, the best first step is to
take inventory. It sounds simple enough, but a detailed content inventory
can help you prepare for complex challenges. WASSER’s specialists can help
you create a complete and detailed picture of your existing information
assets. The result is the insight to make effective decisions about moving,
merging, or redesigning your valuable information assets.
Content Development
WASSER writers and editors can work with you to create new content that
supports your messaging, product/service descriptions, mission statements,
customer-education goals, and more. We can work directly with your
subject-matter experts, developers, marketers, and other staff to create
engaging, informative content for print and online pieces.
Content Repurposing
Maybe you’ve determined that your existing content is stale. Maybe you
have new messaging to address today’s business climate. If you’ve decided to
start fresh for whatever the reason, WASSER can help you repurpose your
existing content. Going in a new direction doesn’t necessarily mean that you
have to throw out what you have. WASSSER can mine your extensive set of
materials for the information-rich content that your employees or customers
really need. Our specialists can leverage your existing content to create
new content, so that you can focus your investment where it will do the most
good.
