Content Development

Effective content that articulates messaging and brand while meeting the information needs of your audience can build brand loyalty, reduce customer support, and decrease costs. WASSER provides documentation creation and management services for clients who are interested in outsourcing technical, user-education, and marketing writing/editing projects. WASSER is expert at producing documents for print and online media (HTML and XML) for browsers and Web devices.

Writing

Our writers know how to write for your purpose and your audience, whether it’s training material for an ultrasound operator or a Web topic about a digital camera. WASSER develops both technical and marketing copy for online and traditional print media.

Documentation-Plan Development test

Before writing can begin, you need an idea of where it should end. An effective documentation plan can help you decide what materials you will create and how you will deliver them. More importantly, a well-thought-out plan will help you leverage the content across multiple experiences—ensuring brand consistency and reducing your overall investment in content development. The best plans provide structure and guidelines, without limiting creativity or change. This is the type of documentation plan that we’ll create for you.

Information Gathering

An essential part of any content project is information gathering. Information resides throughout your organization—in specifications, presentations, and the minds of your experts. An effective writer knows how to conduct interviews, review source material, and conduct research to collect the raw knowledge that will be developed into your technical and marketing content.

Single-Sourcing

Everyone needs content, and everyone has constraints—time, money, ability. Effectively using your content is every bit as important as having it. Single-sourcing allows you to reuse content throughout your organization and materials, whether it’s technical content repurposed as marketing copy, marketing copy incorporated into your product documentation, or training material derived from your technical content. Our writers can use a structured writing approach to modularize your content for use in multiple documents, and for publication in a variety of ways.